ReTweet.com sells for a quarter million dollars!
What does it take for a site to sell for $250,000.00?
Well it’s a complicated question and there are definitely a lot of factors. In the case of ReTweet.com that just sold for that amount it’s basically three factors.
First the amount of visitors comes in to play, 26 million visits a month and 12 million of those are unique visits. You can get more of the actual stats from the sales page on Flippa where the auction took place.
Second the domain name plays a huge part, Twitter has a function called “ReTweet” which basically means to repost something of interest on Twitter, so you can see how this domain can be of interest.
The third reason, is actually what probably limited the sale to that amount is the fact that the site hasn’t been monetized, basically that they aren’t making any money. I do believe that they haven’t tried, and once someone tries, if it’s done right, it will work and bring in quite a bit of money. That being said, I’m sure if they had monetized it first they could’ve sold it for much more, but a quarter million dollars might be the right amount not to go through with all that effort.
Evidently it was for them.
This entry was posted on Tuesday, March 9th, 2010 at 4:07 pm and is filed under Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Jamie Northrup
I am the founder of the Deuce Group, I have been working online since 1995 in one form or another. Hope you enjoy the articles I provide here and to learn more about me click my name above and see my personal website/blog, JamieNorthrup.com !
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I think that without a doubt social media is changing the landscape for advertisers. Twitter, facebook, blogs, video, etc is a way to speak to consumers and not just at them.
I agree and with the billions of dollars being invested in social media marketing there is room for everyone to get some.