Monitor you brand or name in social media.
Find out what is being said about your brand or name, when it was said, who said it, where it was said. Social Mention is a great tool to find the questions to all those answers and more.
It will bring you back a list of links to everything it can find on the social web, whether it be in blogs, bookmarks, social networks, and more.
It also has a sidebar with stats and charts, some of which are great, others are a bit flawed. Amongst the flawed ones is the sentiment, which is supposed to analyze which mentions about you or your brand are positive and which are negative.
We did a search for BP, which is in the middle of a PR disaster with their record setting oil spill, and for some reason Social Mention analyzed 737 mentions, and found 48 positives, 631 neutrals and 58 negatives. Obviously most of them are actually negatives.
Here are a couple mentions that they consider positives for BP:
As you can see they aren’t positive at all, the list goes on, but even with this, it’s a great way to find out how many times and how often you or your brand are being mentioned and where.
This entry was posted on Tuesday, June 1st, 2010 at 3:57 pm and is filed under Social Media, Web Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Jamie Northrup
I am the founder of the Deuce Group, I have been working online since 1995 in one form or another. Hope you enjoy the articles I provide here and to learn more about me click my name above and see my personal website/blog, JamieNorthrup.com !
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Nice post. I like your blog.
I started using this about 2 months ago and it’s great. It finds things that don’s show up on Google Alerts or BackType. I give it a 10.
Cheers!
@Ileane
Social networking has been the source of positive and negative feedback to several brands and believe it or not, it has a great impact.
I agree, social media networks are vital in our lives nowadays. Almost all of us get their latest news and buzz from the social networks like facebook, twitter, and socialmoneynetworking.
Your blog is so informative ¡ keep up the good work!!!!
Gee….i havent left a remark on a web site before,but this was actually very informative and it covered alot of areas that i have had queries about in the past,i will use it for reference purposes in the near future…thanks again
This is a great post. I will definitely be reading this blog more.
Great information! I’ve been looking for something like this for a while now. Thanks!